A world wide audience is now only inches away. Even the smallest tourism business in the remotest area of the world can reach international consumers who are sitting just 10 inches away from their computer screens.
Drawing on the latest research this book examines the tourism and leisure needs of older people. Chapters review the particular behaviors, characteristics and special requirements of the senior market and provide examples of good practice and service provision. The book highlights how important an ...
The service sector is considered to lag behind manufacturing in introducing quality management cultures. The leisure and tourism industry has tended to be even more dilatory, and so quality management was not given a high priority until recently. This book aims to develop an awareness of the ...